The pets zone
PAW is a website that lets users find the pet that best matches your personality traits and adopt them
That’s how it began!
Designing for a social cause
These news's that we see everyday points the need for doing something that becomes a positive for both humanity and animals
million animals enter shelters each year but only 3.2 million are adopted
70% of people who acquire them end up abandoning or giving them away Tech progress in animal welfare and adoption is limited and stagnant
PAW is a website that lets users find their pet. Organizations or people who are interested in animal welfare are coming together in a single place and joining for a better cause.it can improve the adoption rate, and save furry lives.
What i did and what i learned
I adopted a design thinking process for approaching the problem
Reasons for pet adoption
Reasons for pet abandonment
Pet adoption place
people has increased interest in adoption after pandemic
Buying pets online has increased from 3% to 13% from 2013-2020
People are looking for a particular breed when looking for pets
The main reason for pet abandonment is behaviour and incompatibility issues
Matching your personality traits with the right dog is the most interesting part in designing.
so to understand this I did a study on personality traits. And Other thoughts and research understandings is consolidated into a document
Adoption has increased now. So there are chances of more users to access the website
Adding more features to the website would help retain the users
Pet matching feature is necessary because not every pet may get connected to the user
People don't do much research . So If website experience is great, this helps retain more people
Filter option help people who look for a particular type of pet
The primary users are people who want to adopt pets. The second user is the animal shelter owners who want the pets in the shelter to be adopted
Understanding the user
I Held 4 interviews with users
Which is your pet?
Did you adopt or buy your pet?
What are the things that you looked into before buying your pet?
How was your adopting experience
Is there something you would like to change about the experience
What do you think are the reasons why people are not interested in adopting
What are the things needed for your pet
" I feel sad when I see animals roaming around the street "
Adding a pet shop section in website will cater the need of adopted pets.
It's preferable to show the pet to one doctor. So create an option where the pet can have an online consultation
People prefer pets from nearby locations to reduce the difficulty in going to the adoption center a lot of times
A section that shows resources, articles for people to read is necessary (educate people)
Meet Nikita, Anagha & other pet lovers
Consolidating the research & interviews, I created a narrative journey that centers around a Pet lover, Nikita. The goal was to better understand this experience, the potential pain points/opportunities for design
Developed an empathy map identifying and consolidating the thoughts, feelings, and traits of all the users
People find it difficult to travel long distances to look for adoption centers and end up not getting the pet they want
Don’t have time to browse though different resources to identify which is the right one
Confused about which breed is best, or which breed is good for a particular user
The user has limited access to good sources of pet adoption and after adoption pet care
User journey map
I mapped out the users’ steps to see how I could simplify their journey to help them reach their most important goals with the product.
Sees street animals which are in need
Difficulty in deciding which pet. Thinking about adoption problems
Connect with organizations, People and bring everything under one
Searches for adoption centers, ask Family and friends
Trustworthy options are less, how hard is the procedure, is meeting the pet possible
Include details of adoption procedures, details of pet and reviews to increase trust
Finds adoption center, selects pet and think about adopting
Finding adoption centers in nearby locations is difficult. need to travel every time to look for pet
viewing the pet online through a video call, and option to check online if the pet is available or not
Fills the adoption papers, wait for clearance, takes pet home
Tiring to fill everything. and not aware of what are the other papers required
Online form filling. all process detailed out for the user to view, the stages and procedures
Looks for post-adoption necessities, doctor food, etc.
Not aware of what food to give the pet, which doctor to show etc.
Bring post adoption features in the section and all needs can be done through the online platform
I analyzed the products of competitors who offer similar products which gave me a well-rounded foundation about the market the product will enter.
identified direct and indirect competitors.
The websites don't have great UX
filters are provided like breed, age, size, gender, etc
The websites have images of pets but none of them has videos on them
Not all information about the pet is available
No options for after-adoption care
I Thought about the basic features the product can provide and developed a value proposition of the product
PAW will let users identify and adopt the pet from a lot of options. Users can select the right pet based on their needs and also get the awareness needed for pet adoption along with the aftercare needs. The effectiveness can be measured by retention engagement of users and reviews (KPI)
I created a big picture storyboard and close-up picture storyboard which helped me visually predict and explore user’s experience with the product
Big picture Storyboard
Closeup picture Storyboard
Before conducting the usability study, I developed the research questions, methodology, key performance indicators, and prompts for the study . View research study
Conducted an unmoderated usability study with 5 participants and recorded the observations. Developed insights from these observations
Users felt there are no proper notifications after completion or selection.
Users felt the filters are not interesting and felt like a form.
All the user flows are not fully complete and confusing in some areas.
The adoption form is very tiring to see. doesn't feel like entering data
No idea how much more stages are required to complete the process.
No clue about the status of the appointment with the shelter owner
After the usability testing from the insights achieved made changes to the prototype
Problem : Users felt there are no proper notifications after completion or selection.
Solution : Gave a pop-up window that shows proper notification after completion of a process
Problem: The adoption form is very tiring to see. doesn't feel like entering data
Problem: No idea how much more stages are required to complete the process.
Solution: Designed the adoption status screen which visually shows the stages of the process and how many more stages are required in the completion of the process
Problem: Users felt the filters are not interesting and felt like a form.
Solution : Redesigned the filter tab and made it more interesting
Solution: Redesigned the adoption form. optimized it into 3 stages. clearly indicating to the users how much more data is to be filled
Problem: No clue about the status of the appointment with the shelter owner
Solution: Designed the Appointments screen which shows the status of the appointment and the users can join the call from the appointments section
Paw is defined as the hand or the foot of a four-legged animal. Since the website is dealt with animal adoption and care the name is thought about.
PAW- pet adoption website
The colors are chosen by the colors that are closely connected to animals. the brown conveys wholesomeness and being grounded. Like all browns, it is also strong and honest. yellow is optimistic, playful, and happy. So I connected these colors to create something good, grounded, and gives an optimistic feel.
User can login via google, Facebook and email. After logging in user is directed towards the home page
Giving an idea about how the product works
Selecting a pet card navigates to the pet page giving all the details about the pet
Giving a small glimpse about the pets in the website
After completing the quiz the matches are ready
When Users gets started to find their pet they are directed to a pop up to enter your location and then the quiz window pops up
Appointments lets users know the status of their appointments
Adoption status lets users know at which stage of the adoption formality they are ongoing.
After completing the 3 stage adoption application users are directed to a pop up to view the adoption status