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Hello, I'm Varada
I’m Varada TK, a product designer focused on creating mobile-first, user-centered experiences for B2C products. I help teams turn complex challenges into intuitive, actionable solutions.
I work closely with product managers, engineers, and stakeholders to craft experiences that are:
User-focused: Research and testing guide every design decision
​Clear and intuitive: Interfaces that balance simplicity, accessibility, and delight
​Impact-driven: Iterative design informed by analytics and feedback
​Aligned with goals: Solutions that meet both user needs and business objectives
Skills & Expertise
Product & Strategy: End-to-end design, growth & conversion optimization, experimentation, roadmapping
UX & Interaction: Mobile-first UX/UI, interaction design, prototyping, information architecture, design systems
Research & Data: User research, usability testing, analytics & insight synthesis​
Collaboration: Cross-functional teamwork, stakeholder management, design storytelling & critique
